The late great Muhammad Ali was named UN Messenger of Peace by UN Secretary General, Kofi Annan, in 1998, in recognition of his humanitarian work from the streets to the stadiums, which has inspired the Youth Charter’s work.
 
The Ali 6 Core Principles are embedded within the Youth Charter’s Social Coaching Values and the Aliwise Education Pack - Confidence, Conviction, Dedication, Respect, Giving and Spirituality.